Privacy policy

Our website may be used without entering personal information. Different rules may apply to certain services on our site, however, and are explained separately below. We collect personal information from you (e.g. name, address, email address, telephone number, etc.) in accordance with the provisions of German data protection statutes. Information is considered personal if it can be associated exclusively to a specific natural person. The legal framework for data protection may be found in the General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, the German Federal Data Protection Act (BDSG) and the German Telecommunications Digital Services Data Protection Act (TDDDG). The provisions below serve to provide information as to the manner, extent and purpose for collecting, using and processing personal information by the provider.

Provider: theBlue.ai GmbH, c/o The-Labs.Space, Raboisen 32, 20095 Hamburg
Mail: contact@theblue.ai; Phone: +49 40 280 56 248

Please be aware that data transfer via the internet is subject to security risks and, therefore, complete protection against third-party access to transferred data cannot be ensured.

Name and Address of the Controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

theBlue.ai GmbH, c/o The-Labs.Space, Raboisen 32, 20095 Hamburg,
E-Mail: contact@theblue.ai, Phone: +49 40 280 56 248

Cookies and similar technologies

Cookies are small text files that your browser stores on your device. Your browser’s local storage works in a similar way.

We do not set any cookies of our own on this website. In your browser’s local storage we only keep your choice in the cookie settings (entry tb_consent), so that we do not ask you again on every page. This storage is strictly necessary for the service you requested (Section 25(2) no. 2 TDDDG). After twelve months we ask you again.

Google Analytics cookies are only set if you consent (see below). You can change or withdraw your choice at any time via “Cookie settings” at the bottom of every page. You can also delete or block cookies and stored data in your browser settings.

Server Data

For technical reasons, data such as the following, which your internet browser transmits to us or to our web space provider (so called server log files), is collected:

• type and version of the browser you use
• operating system
• websites that linked you to our site (referrer URL)
• websites that you visit
• date and time of your visit
• your Internet Protocol (IP) address.

This data is processed to provide the website technically and to keep it secure. It is not combined with other data and not used for marketing purposes.

Use of Google Analytics 4

With your consent, our website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). It shows us how visitors use our website so that we can improve content and navigation.

Google Analytics is only loaded once you allow the “Statistics” category in our cookie settings. Before that, no scripts are loaded from Google, no cookies are set and no data is sent to Google.

Once you consent, the following data in particular is processed: pages viewed, date and time of the visit, time spent on pages, the page you came from, information about your browser, operating system, device type, screen resolution and language setting, and your approximate location (country, region, city). To recognise you on later visits, Google Analytics stores a randomly generated identifier in the cookies _ga and _ga_16D8HR497F on your device. These cookies are deleted after two years. According to Google, Google Analytics 4 does not log or store IP addresses.

In Google Analytics, event data is deleted after two months and user-level data after 14 months. If you visit our website again during this time, the period for user-level data starts again.

We have switched off Google signals and ad personalisation. The data is not used for advertising and is not linked to Google accounts.

The legal basis is your consent under Art. 6(1)(a) GDPR and Section 25(1) of the German TDDDG. We have concluded a data processing agreement with Google under Art. 28 GDPR.

Google may also transfer data to Google LLC in the USA. Google LLC is certified under the EU-U.S. Data Privacy Framework, for which the European Commission has adopted an adequacy decision under Art. 45 GDPR.

You can withdraw your consent at any time with effect for the future via the “Cookie settings” link at the bottom of every page. The Google Analytics cookies on your device are then deleted, and no further data is sent to Google.

For more information, see Google’s privacy policy: https://policies.google.com/privacy

Contact forms

When you write to us using a form on our website, we process the details you enter: name, company, email address, your message and, if provided, your phone number.

We use these details to respond to your inquiry. The legal basis is your consent under Art. 6(1)(a) GDPR, which you give by submitting the form. You can withdraw it at any time, for example by email to contact@theblue.ai. This does not affect the lawfulness of processing carried out before the withdrawal.

Based on our legitimate interest under Art. 6(1)(f) GDPR, we may also send you information about our services and solutions, but only if it relates to the topic of your inquiry. You can object to such messages at any time.

We keep your details for as long as we need them to handle your inquiry. If you withdraw your consent, we delete them unless we are legally required to keep them.

Your rights

You have the right of access to the data we hold about you (Art. 15 GDPR), and the rights to rectification (Art. 16 GDPR), erasure (Art. 17 GDPR), restriction of processing (Art. 18 GDPR) and data portability (Art. 20 GDPR). You can withdraw consent at any time with effect for the future (Art. 7(3) GDPR). Where we process data based on our legitimate interest, you can object (Art. 21 GDPR).

To exercise these rights, simply write to us at contact@theblue.ai. You also have the right to lodge a complaint with a data protection supervisory authority (Art. 77 GDPR), for example the authority responsible for us, the Hamburg Commissioner for Data Protection and Freedom of Information.

Sample Data Privacy Policy Statement provided by the Law Offices of Weiß & Partner