About us · Enterprise AI from Hamburg and Poznań

The AI team that grew up inside enterprise IT

theBlue.ai is an enterprise AI company with offices in Hamburg and Poznań. We turn manual business processes into AI systems that run in production: language models that read documents and mail, agents that carry a process end to end, retrieval over a company’s own files. Every engagement starts with the process rather than the technology. The team has been delivering AI projects since 2016 and works inside the Apollogic group, which brings 120+ engineers, SAP and Microsoft partnership and ISO 9001 certification.

Start with a process analysis See how we work

Mission

Why we exist, and what we hold to

A company is more than the people in it. It is everything those people have learned and everything they have built to make that knowledge work.

Years of experience become processes, decisions become rules, and expertise becomes documents, systems and routines. Yet much of that intelligence still depends on people being there to interpret it and move the next step forward.

We believe AI can change that. Not just by making knowledge accessible, but by making it actionable. It can read the document, understand the context, make the decision and carry the process through to the end.

Our mission is to make the intelligence of every company executable.

We do that one process at a time, building AI systems that work where work already happens and run in production.

Process first, always

Every engagement starts by finding the manual processes that cost you the most in time, errors or bottlenecks. The architecture follows from what we find there.

Honest about what works

The Phase 1 analysis says whether the return is there before you commit to a build. Where something simpler than AI would serve you better, that is what we tell you.

Built for the tools you have

Systems plug into the infrastructure you already run: SAP, Microsoft 365, SharePoint, Azure, your ticketing and your document storage. We integrate, never replace.

Proof

Ten years of enterprise AI, in four numbers

theBlue.ai has delivered more than 100 automation projects across ten industries, with 120+ engineers in the Apollogic group behind every contract.

10+

Years delivering AI projects

100+

Automation projects delivered

120+

Engineers across the Apollogic group

Industries served

Some of the organisations we have built for

Leadership

The people behind your project

theBlue.ai is led by Sirko Pelzl, CEO and co-founder, and Agata Chudzińska, CTO and AI Solutions Architect. Both are hands-on in client projects.

Sirko Pelzl

CEO & Co-Founder

Sirko Pelzl has 20+ years of experience in enterprise systems and co-founded both Apollogic and theBlue.ai. He worked as an SAP CRM architect and systems integrator at T-Systems, Bosch, E.ON and Otto, which is where his reading of the enterprise IT landscape comes from: how procurement actually decides, and where integration projects tend to stall.

SAP CRM System integration Enterprise procurement

Agata Chudzińska

CTO & AI Solutions Architect

Agata Chudzińska has 10+ years in AI and data science, and leads AI implementation for enterprise clients and public institutions including the European Commission. She speaks on AI at NDC Oslo, NDC London, SweTugg Stockholm, MLConf Munich and the Data Science Summit, and co-authored published research in applied AI.

AI architecture Data science Applied AI research

Story

Where we come from

theBlue.ai was founded in 2019 by the team behind Apollogic, an enterprise consulting group that has been building SAP, Microsoft and custom IT systems for mid-sized and large companies since 2007. The AI work started earlier: the team has been delivering AI projects since 2016. That is why theBlue.ai brings more than ten years of hands-on AI experience even though the company itself is the younger of the two.

That origin shapes how the work is done. theBlue.ai grew up inside enterprise IT, where the team saw at close range how much time and money companies lose to manual processes that could have been automated years earlier. When clients began asking whether AI could help with those processes, we built a dedicated team to answer the question properly.

Today the company works from two offices, Hamburg and Poznań, with 120+ engineers in the wider group. The engagements still start the same way they did in 2016: with a process, not a product.

2007 Apollogic starts building SAP, Microsoft and custom IT systems for mid-sized and large companies.

2016 The team delivers its first AI projects for enterprise clients.

2019 theBlue.ai is founded as a dedicated AI team inside the Apollogic group.

Today 100+ automation projects delivered from Hamburg and Poznań, across ten industries.

theBlue.ai office in Hamburg — HamburgRaboisen 32, 20095

theBlue.ai office in Poznań — PoznańRubież 46, 61-612

Partners

Who we build with

Two strategic partners cover what sits either side of an AI system: the enterprise IT it has to live in, and the hardware some processes start on.

Enterprise IT · parent group

theBlue.ai is the AI arm of Apollogic, a 120+ person enterprise consulting group, SAP and Microsoft partner since 2007 and ISO 9001 certified. Apollogic brings the enterprise side of a project: the SAP, Microsoft and custom systems an AI system has to work inside, and the people who have run those landscapes for years.

IoT & hardware

RapidLab is theBlue.ai’s partner for IoT and hardware. It covers the projects where the data starts on a device rather than in a document, so the sensor side and the software side come from one team.

Apollogic: ISO 9001 certified SAP partner Microsoft partner Microsoft AI Inner Circle Forbes Diamond 2024 OpenAI Select Partner

Technology partners

Case studies

What the work actually produced

Three systems in production, in automotive, pharmaceuticals and public administration. Each one replaced work that people were doing by hand every day.

Planning data from SAP BW, asked for in plain language

Automotive · leading luxury manufacturer

Planning data from SAP BW, asked for in plain language

Product planners queried SAP BW and several data warehouses by hand for every decision, and each query needed someone who knew those systems. A bilingual assistant now retrieves the data on demand.

Full de-identification

Pharmaceutical · under NDA

Millions of medical texts read for drug safety signals

Teams read patient feedback, medical notes and social media in five languages looking for drug safety signals. Language models now detect medical entities, de-identify the text and flag adverse events.

Read the case study

A multi-agent chatbot across eleven knowledge areas

11 areas

One domain agent each

Auto

Routing, no category picking

Government · Polish institution, under NDA

A multi-agent chatbot across eleven knowledge areas

The old chatbot asked citizens to pick a category before asking, and most did not know which one fitted their question. Specialised agents with retrieval now route each question themselves and match plain language to the technical documentation.

Read the case study

See all case studies

Testimonials

What clients say when the work is done

Healthcare · Hospital operations

An AI system that anonymises patient data on the hospital’s own servers

100%Manual anonymisation effort eliminated

On-premRuns on hospital servers, no cloud

Read the case study

The growing need for anonymization had become a time-consuming manual process. Together with theBlue.ai, we were able to transform this challenge into an efficient, AI-powered process, significantly reducing manual effort and relieving the burden on our staff.

Pietro Lucillo, MA IT Project Manager, Tirol Kliniken

MedTech · Compliance

Security questionnaires answered by retrieval over your own documents

–75%Completion time, a month to under a week

$90KEstimated annual saving

Read the case study

Managing the completion of security questionnaires is no longer a logistical nightmare. The new system is easy to manage and ensures our responses are accurate and comprehensive.

Maciej Antoszczuk Tech Product Owner, apoQlar

Government & public affairs

An AI system that reads millions of political documents

MillionsPolitical documents processed

PoC → ProdProof of concept to live product

Read the case study

Our close collaboration with theBlue.ai was key to unlocking the potential of AI for our needs. From the initial proof of concept through to the product launch, their structured and agile approach kept things efficient and on schedule. Early customer feedback has been incredibly positive.

Marc-Angelo Bisotti CEO, Policy-Insider.AI

Professional services · Copilot enablement

A Microsoft Copilot workshop for daily workflows

CopilotWord, Excel, Teams and Outlook

Multi-deptDepartments trained together

Read the case study

The training was conducted in an engaging way and tailored to our needs, resulting in very high ratings for both the content and the delivery. We recommend Apollogic and theBlue.ai as reliable training partners.

Marek Strzelczyk CIO, GS1 Poland

Tell us which process is costing you the most

Describe the process and we’ll come back within one business day with an initial assessment and a proposal for a 30-minute scoping call.

Phase 1 is a standalone engagement, with no commitment to proceed further.
Senior engineers from day one. No account managers, no handoffs.
We integrate, never replace. Your systems stay exactly as they are.

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