We’re the team companies call when manual processes need to become AI systems
theBlue.ai is a specialized AI development company based in Hamburg and Poznań. We’re the AI arm of the Apollogic Group, a 120+ person enterprise consulting organization with over 18 years of experience delivering IT systems for mid-to-large companies. We don’t sell AI products. We find the manual process that’s costing you the most, and we build the system that eliminates it.
Enterprise AI projects delivered
Industries
Years of enterprise delivery
Engineers in our group
TRUSTED BY TEAMS ACROSS 50+ ENTERPRISE ENGAGEMENTS
We don’t start with technology. We start with the process.
Most AI projects fail because they start with a technology and look for a problem. We do it the other way around. We start by identifying the manual process that’s costing you the most – in time, in errors, in bottlenecks. Then we build the smallest system that eliminates it.
Process first, always
We don’t ask “what AI do you want?” We ask “where are your people spending time on work a system could do better or cheaper?” That’s where the ROI is.
Honest about what works
If the process doesn’t justify the investment, we tell you. Our Phase 1 analysis is designed to surface that before you commit – not after.
Built for your tools
We don’t replace your infrastructure. We build AI systems that integrate into the tools your team already uses – SAP, SharePoint, Azure, your own servers.
Built on 10+ years enterprise delivery
theBlue.ai was founded in 2019 by the same team behind Apollogic, an enterprise consulting group that has been delivering SAP, Microsoft, and custom IT systems for mid-to-large companies since 2007. But our work with AI started earlier: the team has been delivering AI projects since 2016. That’s why we bring more than ten years of hands-on AI experience, even though theBlue.ai itself is the younger company. When our clients started asking “can AI help with this?”, we built a dedicated team to answer that question properly.
That origin matters. We didn’t start as an AI research lab looking for commercial applications. We started inside enterprise IT, where we saw firsthand how much time and money companies waste on manual processes that should have been automated years ago. Every project we take on today is informed by that perspective, and by the commitment to deliver custom AI development that works in practice.
Our parent company and strategic partner. Apollogic provides the enterprise IT backbone, SAP consulting, Microsoft solutions, custom application development, while theBlue.ai provides the AI layer. Together, we cover the full stack an enterprise needs: from business process understanding through data engineering to AI deployment and maintenance.
The people behind your project
theBlue.ai was founded by people who spent years building enterprise systems before building AI systems. That combination – deep AI expertise with real understanding of how enterprises operate – is what makes our projects succeed where generic AI consultancies struggle.
Sirko Pelzl
20+ years of experience in enterprise systems. Co-founded Apollogic and theBlue.ai. Background as SAP CRM architect and systems integrator at T-Systems, Bosch, E.ON, and Otto. Brings deep understanding of enterprise IT landscape, procurement processes, and system integration challenges.
Agata Chudzińska
10+ years in AI and data science. Advises and leads AI implementation projects for enterprise clients and institutions including the European Commission. Speaker on AI at leading international IT conferences including NDC Oslo, NDC London, SweTugg Stockholm, MLConf Munich, and Data Science Summit. Co-author of published research in applied AI.
How every project starts and scales
We don’t ask for a six-figure commitment upfront. Every engagement starts with a focused analysis – you see exactly what’s possible, and what it’s worth, before deciding whether to proceed.
Phase 1
Process analysis
We identify which manual process is costing you the most, design the AI approach, and show you what the solution looks like, with a clear cost and timeline for building it.
From €3,000
↓ You decide whether to proceed
No obligation to continue
Phase 1 delivers a standalone result. If the numbers don’t justify the investment, you walk away with a clear analysis and no further commitment.
Phase 2-3
Build & run
We build the system, integrate it into your existing tools and infrastructure, deploy it, and support it in production – with ongoing monitoring and improvement.
€25,000–100,000+
Strategic Partners
We focus on AI. For everything around it, enterprise IT, IoT hardware, cloud infrastructure, we work with partners who are the best at what they do.
Enterprise IT
Apollogic
120+ person enterprise consulting group. SAP, Microsoft, and custom application development. Our parent company and closest collaborator – when AI needs to connect to enterprise systems, they’re already there.
IoT & Hardware
RapidLab
IoT device manufacturer and edge computing partner. When AI needs to run on physical devices – sensors, cameras, embedded systems – RapidLab builds the hardware we deploy to.
TECHNOLOGY PARTNERS
Based in Europe. Working globally.
Our base for AI consulting in Germany is Hamburg, from there we work with clients across Europe, the United States, the Middle East, and Asia. We work in German, English, and Polish, and deliver most projects remotely, with on-site workshops where it matters.
Hamburg
Raboisen 32
20095 Hamburg
Germany
Poznań
Rubież 46
61-612 Poznań
Poland
Behind theBlue.ai is a team that has been delivering AI automation for enterprises in practice for years. How we structure projects is explained under how we work, and concrete results appear in our case studies.