Data anonymization in market research & product planning

Customer data anonymization in market research and product planning with

Client Story – Customer data anonymization in market research and product planning with

About the Project specializes in creating innovative solutions for data analytics in marketing, market research, and product development. With access to massive amounts of textual data from various sources, including social media, online forums, and customer data, the company faces the challenge of protecting personally identifiable information (PII) in compliance with data privacy regulations like GDPR in Europe.


Working with vast amounts of textual data requires a robust solution to ensure compliance with data privacy regulations. The challenge lies in the need to accurately and efficiently identify and anonymize PII within the data while maintaining the integrity and usability of the information for meaningful analysis. Additionally, with the inclusion of both publicly available sources and internal customer data, it is vital to safeguard sensitive information to maintain trust and adhere to privacy regulations.


To address these challenges, we employed our powerful data anonymization engine, ShareMedix. This engine leverages advanced Natural Language Processing (NLP) techniques to automatically detect and mask personal information such as names, addresses, phone numbers, IBAN numbers, and more within the textual data. By seamlessly integrating ShareMedix into their processes, benefits from our data anonymization API, which efficiently handles multiple parallel requests, preparing the data for further analysis and unlocking hidden insights.

Business Benefits:

  • Enhanced Data Privacy: ensures compliance with data privacy regulations, such as GDPR, by effectively anonymizing personally identifiable information within their vast textual datasets.
  • Streamlined Anonymization Process: ShareMedix’s data anonymization engine automates the identification and masking of PII, allowing for the quick and efficient anonymization of large volumes of textual data.
  • Seamless Integration: leverages our data anonymization API to seamlessly integrate ShareMedix into their existing processes, enabling parallel processing of multiple requests and facilitating data preparation for analysis.
  • Uncover Hidden Insights: By safeguarding customer privacy and anonymizing data, can confidently analyze and discover valuable insights without compromising sensitive information.
  • Trust and Compliance: Through data anonymization, builds trust with customers and stakeholders by demonstrating a commitment to protecting personal information and complying with privacy regulations.

Solution’s Unique Features:

  • Advanced NLP Techniques: ShareMedix leverages state-of-the-art Natural Language Processing (NLP) techniques to accurately detect and mask personally identifiable information, ensuring effective data anonymization.
  • Scalable and Efficient: Our data anonymization engine handles large volumes of textual data, enabling fast and efficient anonymization processes for’s extensive datasets.
  • Customizable Anonymization Rules: ShareMedix allows customization of anonymization rules to meet specific data privacy requirements and adapt to evolving regulations, by implementing for example white and black lists functionalities.

By leveraging ShareMedix, our advanced data anonymization platform, successfully achieves compliance with stringent data privacy regulations while extracting valuable insights from extensive textual data. With seamless integration and customizable features, our solution prioritizes customer privacy, fosters trust, and upholds the highest standards of data protection. Together, we empower to make informed decisions, drive innovation, and successfully implement their data-driven strategies—all while preserving the confidentiality and privacy of the individuals involved.

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