Case Studies / Radaway
MANUFACTURING · BATHROOM & SANITARY EQUIPMENT
Making email-based order processing reliable with LLMs
International manufacturer Radaway needed to extract order data from unstructured customer emails at scale. Their initial LLM system showed promise but wasn’t production-ready. We refined it into a reliable, enterprise-grade solution.
Client: Radaway – international bathroom equipment manufacturer serving customers across multiple European markets.
KEY RESULTS
-90%
Reduction in manual order entry intervention
95%+
Product matching accuracy after refinement
3 wks
From technical review to production-ready system
0→100%
Email attachment processing coverage
INDUSTRY
Manufacturing
USE CASE
Order extraction from emails
AI APPROACH
LLM + semantic matching
SYSTEMS
Email, product database
LANGUAGES
Multi-market (European)
ENGAGEMENT
Refinement & production hardening

The challenge
Radaway processes a high volume of orders that arrive through everyday customer communication – primarily via email. To modernize this, they introduced an LLM-based system designed to automatically extract order data from incoming messages.
The initial implementation showed clear potential, but when exposed to real customer communications at scale, limitations became visible. Order details were sometimes misinterpreted. Product references didn’t always match the database. Email attachments – where many orders arrived as files – weren’t part of the automated process at all.
The core problem: the LLM system worked in controlled conditions, but lacked the structured output formats, validation logic, and edge-case handling required for reliable enterprise operation. Frequent manual intervention was still needed.
What we built
Rather than starting from scratch, we conducted a detailed technical review of the existing system and focused on the specific components that were causing failures in production.
Prompt engineering refinement. We redesigned the prompts to guide the LLM toward precise order extraction, reducing ambiguity and improving accuracy. Structured output schemas were introduced so each LLM response adhered to a predictable, machine-readable format.
Semantic product matching. We integrated transformer-based semantic alignment to match product names accurately, even when customer phrasing differed from the database. A final LLM-based validation step evaluates context before confirming the match, significantly reducing mismatch errors.
Attachment processing. We extended the system to extract order data from both email bodies and their attachments, closing a gap that had previously required manual handling.
Email classification. An intent classification step was added to determine whether incoming content related to a new order, a cancellation, or another request — ensuring only relevant content reaches the extraction pipeline.
The results
BEFORE
Frequent manual intervention needed. Product mismatches, inconsistent extraction, attachments handled separately.
AFTER
Reliable, production-ready pipeline. Automated end-to-end extraction with minimal manual oversight needed.
Order extraction accuracy was substantially improved. Product matching errors were significantly reduced. The system now handles a wide variety of input scenarios – including email attachments, multi-language content, and inconsistent formatting – without requiring manual intervention for the vast majority of cases.
The collaboration demonstrated how incremental, focused improvements – combined with deep LLM expertise – can transform a promising prototype into an enterprise-grade production system.
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